David Plouffe was the campaign manager for Barack Obama's 2008 presidential campaign. After winning the election on November 4, President-elect Obama credited Plouffe in his acceptance speech, calling him "the unsung hero of this campaign, who built the ... best political campaign, I think, in the history of the United States of America."
Plouffe is credited with the campaign's successful overall strategy in the race for the Democratic Party presidential nomination. He was credited by The New Republic for Obama's success in the Iowa caucus and for crafting an overall strategy to prolong the primary past Super Tuesday. The Chicago Tribune writes, "Plouffe was the mastermind behind a winning strategy that looked well past Super Tuesday's contests on February 5 and placed value on large and small states." Plouffe also maintained discipline over communications in the campaign, including controlling leaks and releasing information about the campaign on its terms. Averse to publicity himself, Plouffe's control over the internal workings of the Obama campaign successfully avoided the publicly aired squabbles that frequently trouble other campaigns. Speaking to staff after the Inauguration, President Obama said that it was in this sense that Plouffe "embodied the entire spirit of the campaign, that culture that he set at the top ended up permeating everybody."
In 2010, Plouffe made it into the Top 5 on Newsweek's list of "New Thought Leaders," and The Daily Beast named him as one of the "25 Smartest People of the Decade". The Daily Beast also named Plouffe as a "Breakout Star" in 2008. During the spring of 2009, Plouffe was named a Harvard Institute of Politics Fellow. In that capacity, he visited Harvard in April 2009 to discuss media and politics in the digital age, engaging students and faculty in classrooms and at special events.
The Obama/Biden presidential campaign and Plouffe were awarded the Titanium and Integrated Grand Prix Awards from the International Advertising Festival (2009). The campaign won for the effort's digital savvy, its success in community-building and its willingness to allow the Obama brand to be created by consumers rather than top-down communications mandates. A long-time Democratic campaign consultant with an unparalleled understanding of the current political landscape, Plouffe is the author of The New York Times bestseller, The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory.
In May 2008, David Axelrod praised Plouffe, stating that he had "done the most magnificent job of managing a campaign that I've seen in my life of watching presidential politics. To start something like this from scratch and build what we have built was a truly remarkable thing."
Plouffe began his political career when he went to work for Senator Tom Harkin's 1990 re-election campaign. He later worked as a state field director for Harkin’s unsuccessful 1992 presidential campaign. In the same year, he successfully managed Congressman John Olver's first re-election bid in western Massachusetts. In 1994, Plouffe managed Delaware Attorney General Charles M. Oberly's unsuccessful campaign against Senator William V. Roth. Plouffe then worked as campaign director for the Democratic Senatorial Campaign Committee in 1995. In 1996, Plouffe managed Bob Torricelli’s successful campaign to fill Bill Bradley's New Jersey seat in the United States Senate.
From 1997 to 1998, Plouffe served as Democratic leader Dick Gephardt's Deputy Chief of Staff. From 1999 to 2000, as executive director of the Democratic Congressional Campaign Committee, Plouffe led a national campaign that led the Democrats closer to the majority.
In the winter of 2000, Plouffe joined AKPD Message and Media, but left briefly to serve as a strategist for Gephardt's unsuccessful Presidential bid. He returned to the firm and became a partner in February 2004. Beginning in 2003, Plouffe and fellow AKPD partner David Axelrod worked on Barack Obama's 2004 Illinois Senate campaign, beginning Plouffe's association with Obama. Plouffe worked with Axelrod on Deval Patrick's successful 2006 campaign for Governor of Massachusetts.
David Plouffe
